I’m Sam Hopwood—writer, painter, and creative strategist.
I build frameworks that help people stay close to their creative practice and bring their ideas into form. My work moves between structure and intuition: brand strategy that feels like storytelling, paintings that map the inner world, writing that tracks transformation in real time.

I’m the creator of 90 Day Magic, a framework for sustainable creative rhythms, and the writer of The Quiet Part, a Substack about art, life, and nonlinear growth. I’m interested in what sustains us—for the long haul, through the cycles, across all our iterations. This site holds the throughlines: the questions I’m living, the work I’m making, and the creative rhythms I’m always learning to trust.